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If your careers content and your outreach feel… fine—but not moving needles—this week’s The Next Step hands you a tiny workflow that does big things.
It’s one process you can run two different ways: first to pressure-test your careers messaging against real target profiles, then to flip it and spot tension inside a competitor’s public story. The output isn’t “opinions”—it’s a simple grid you can take into the room and finally retire the “I like blue” debate.
No pricey platforms. No vendor pitch. Just tools you already have and prompts you can copy-paste. Run it once this week and you’ll have a