Episode Summary
Clark Willcox pulls Ross Mayfield in front of the mic for an inside look at what’s actually driving results on LinkedIn right now. Ross has spent five years as Director of Customer Success at Digital Recruiter, guiding over 300 recruiters through the content workshop, with results ranging from a $300K project win to a pipeline that made up 60% of one firm’s revenue.
The conversation starts with the trap of writing for other recruiters instead of hiring managers, and why the posts that get the most engagement are often the ones doing the least business development. Ross breaks