By Shawna Armstrong
There’s a lot of blah blah blah showing up in feeds and inboxes, from self-congratulatory boasts, to impersonal sales pitches, to dull dry “Abouts,” to yet another so-called “exciting opportunity!” (yawn). But every once in a while, something captures attention that is interesting and compelling enough to ponder or act on.
When you need to write for Recruitment, whether it be a job ad, a social post, an outreach email, a candidate submittal write-up, or an office memo, it needs to work. It needs to sell. To compel action. To gain buy-in. What is it that will make people stop and pay attention? Content? Structure? Style? The right combination of all the above?
As far as structure goes, I did recently come across this gem:
Regarding content, check out these 5 thought starters from Dianna Booher on TLNT.