Your Employment Brand Matters Now More Than Ever

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I’ve seen more than one social media posting lately about “people just don’t want to work anymore” signage. These signs are typically found at the front door of businesses asking customers to be patient because they’re understaffed. When they are posted, the business probably is not thinking how it relates to their employment brand.

I totally get the understaffed part. The latest unemployment numbers are around 6%. While that’s still high compared to the 3ish percent that we had prior to the pandemic, it’s significantly lower than the 15% we saw a year ago. Just my personal opinion,

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