Let’s say you are passionate about something and want to change the world.
Q: How do you fix significant problems by using the internet?
A: You don’t. Stop yourself before you start.
– Laurie Ruettimann
The internet is but one tool to affect social change, and it’s an imperfect one at best. You need an omnichannel approach that includes academic research, pressure-testing ideas at conferences, running focus groups to identify your blind spots, phone calls to drum up interest, email campaigns to raise awareness, staged grassroots meetings to get people connected, and, underneath it all, eye contact.
TL;DR You cannot change the