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Should you force your employees to post about how fabulous your business is on their own social media?
Ethically, I’m going to say no. And some places, like Glassdoor, don’t want incentivized or coerced content. They will remove it if they think your boss is requiring you to post.
But can you require your employees to Tweet or post on Threads (are we just calling it posting?) or like and share the company’s Instagram account?
A New York Times columnist claims that you can’t. Roxane Gay writes:
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