Writing Job Descriptions for Attracting Quality Talent

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92% of small businesses say they get few or no qualified applicants. So how can you change that dynamic? Better job descriptions may help.

Hiring quality talent has never been easy, but since the Great Recession ended a decade ago the difficulty has multiplied. Now, as the headline statistics above suggest, the COVID pandemic had made it harder still to hire workers with the skills employers want.

To entice candidates to apply, employers are offering signing bonuses and referral fees, sweetened benefits and pay and flexible schedules and remote work. Yet too many are overlooking one, simple and inexpensive way


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