Working with Generation Z is a Holistic Effort

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An ongoing pandemic, mental wellness and activism are fundamentally reshaping what’s to come for the next generation. Although improving, businesses still need to earn Gen Z’s confidence, says a new report by EY. Sixty percent of the Gen Z members across the U.S. who were surveyed for the study say most people can’t be trusted, according to the firm’s second Gen Z Segmentation Study, which tracks the generation’s personal and professional interests. As Gen Z enters the workforce, the study concludes, employers need to understand this demographic group more holistically to effectively work with and support them.

“The world is changing faster

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