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The Amazon working backwards method is an innovative product development approach that begins with the end in mind. The product team kicks off the process by imagining the product as if it were already available on the market. The next step is to create a press release announcing the product’s availability, with the intended audience being the product’s target customer.
The product team can customize the mock press announcement as they see fit. However, according to Ian McAllister, a former Amazon director and current head of
