Women’s History Month: How to Make Your Social Strategy a Success

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March is Women’s History Month, featuring International Women’s Day on March 8, and the perfect time to use your social media platform to voice what your company is doing to support and celebrate women in the workplace. In doing so, it’s also an opportunity to attract talent with equality at the top of their priorities when choosing an employer.

However, without a best-practice approach to social media, your efforts to celebrate Women’s History Month and International Women’s Day could fall flat. Your social content needs to be optimized to reach and engage your talent audience. Otherwise, it won’t perform well

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