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Chances are, at some point on a drive, you’ve seen a PepsiCo delivery truck—emblazoned with the beverage company’s recognizable red, white and blue logo. But instead of touting the company’s name, some trucks are now being wrapped with a different message—one that is seeking to simultaneously celebrate its current workforce while attracting new talent.
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In recognition of Women’s History Month, the company this month is rolling out “She is PepsiCo”: a fleet of 28 trucks each featuring a photo of a female frontline worker, alongside a TV and digital advertising campaign promoting the women’s stories. The initiative—the
