Why Your Employee Engagement Tactics are Destined to Fail

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Organizational leaders and HR professionals love tossing around the word engagement. They’re quite fond of saying things like “we need to increase our employee engagement” or “let’s do an annual survey!” or “what’s the budget for employee engagement activities?” (more on that later). We can’t fault them; the engagement industry is a bajillion dollar cottage industry loaded with HR tech solution providers, pundits and ‘thought leaders.’

Over the years however when I’ve asked leaders/HR folks “what specifically do you mean when you say these things?” they’ve usually been unable to provide an answer. (Hint: use of buzzwords does not equal strategy and

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