Why You Should Infuse your Employer Brand in the Candidate Experience

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Your candidate experience is a vital part of the recruiting and talent attraction process. It gives your talent audience and candidates a taste of what it’s like to be a part of your company. Because of this, it’s so important to infuse your candidate experience with your employer brand. The candidate experience should validate the tone set by all your other employer branding work and materials. 

Recently, I presented this methodology for merging your employer brand throughout your candidate experience at the 2023 Talent Board CandEs Virtual Conference. In this blog post, I’ve summarized the key points to help you

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