Why You Should Customize Your Job Offer

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We currently live in the era of personalized everything: Personalized medicine, personalized shopping, personalized playlists, the list goes on. People have a seemingly infinite amount of choices on how to customize and personalize their experiences in the world, whether it’s tailoring certain features in apps or using recommendation engines that serve up just the right content at just the right time. So, why haven’t companies started customizing employment offers to prospective hires?

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