You may not think recruitment and marketing go hand in hand. But a huge piece of making sure your talent pool is stocked with the best and brightest is making sure your company is an attractive place to work. Therefore, recruitment and marketing need to play off one another. The job of a recruiter isn’t just to find great potential hires—it’s to get those hires to apply and commit. Marketing is an essential mindset to have during that process and when it comes to successful marketing strategies in 2021, content reigns king.