Why Failing is Key to Breakthrough Employer Branding

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Once as a young boy, Tony Suzda was in the kitchen watching his mom make dinner. He watched as she cut a roast in half before putting it in the pot. “Why are you doing that?” he asked, to which his mom shrugged and replied, “Go ask your nana.”

He went and asked his nana, who shrugged and replied the same way. “That’s the way my mom did it, go ask her.”

Finally, he asked his great nana. “Why did you start cutting the roast in half nana?” 

She looked at him and threw up her hands. “I don’t know,

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