COVID-19 has required companies across industries to quickly reassess their priorities. But while human resources has remained a top concern, whether implementing waves of layoffs or navigating large hiring rounds to meet increased demand, employer branding seems to have taken a back seat to other demands.
But that’s a mistake.
Even if your company isn’t hiring right now, it’s never been more important to invest in your employer brand and show prospective employees how your company lives its values. And one of the most dangerous things you can do for your post-COVID hiring and retention is ignore your employer brand