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Despite some job market turmoil in certain industries, employer brand matters more than ever. Your employer brand is the image and reputation that your company has as an employer. It’s how potential employees perceive your company as a place to work, and it can have a major impact on your ability to attract top talent. If you’re not investing in your employer brand, you could be missing out on some of the best candidates out there.

Here’s why employer brand matters and what you can do to invest in yours.

Define employer brand and its importance

An employer brand is

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