This article digs into why employee benefits are important for attracting and retaining talent — more specifically related to employer branding.
But first, here’s a quick definition of employer branding.
What is employer branding?
Employer branding (EB) is your reputation with your current employees (and the general public), especially job seekers.
Your employer branding affects how your company is perceived. Data shows companies with a reputation for being caring, with a solid culture of diversity and inclusion:
are more likely to be seen as a great place to work (by job seekers)keep current employees from looking