Why does everything have to go viral? 

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When L&D have to persuade people to go on a course that they don’t want to attend, it’s a sure-fire way to waste budget, time and resources. On the other hand, when demand for a training event outstrips the supply or (more controversially) when stakeholders are angry with you for not involving them earlier – that’s when you know you’re onto a winning programme. How much people talk about your L&


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