Why CPCs and CPAs are increasing for job boards and decreasing for social media sites

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Alright, let’s talk some sense into this whole job advertising landscape. You know, we’ve seen a lot of trends come and go over the years here at College Recruiter, and one thing that’s becoming crystal clear is that employers are wising up about where they’re spending their hard-earned dollars to find talent. For a long time, there was this buzz around social media – the sheer numbers, the potential reach. And sure, for certain things, it can be great. But when it comes to actually filling jobs efficiently and cost-effectively, especially for the vast majority of roles out there, the

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