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Until about a decade ago, the vast majority of job advertising was done through traditional, duration-based pricing such as $X for Y days. Most job advertising in the U.S. is now performance-based, primarily cost per click (CPC) or cost per application (CPA) and the share of that is rapidly growing in other markets, including Canada, the United Kingdom, and the European Union. Why is advertising job openings on a performance- better for the employer than on a traditional, duration-basis if they’re hiring at scale, internationally, or through the use of evergreen postings?
If you’ve been in the talent acquisition game