Where Many Inclusive Marketing Efforts Fall Short and How to Do Better

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By Sonia Thompson

Inclusive marketing and customer experience are inseparable twins. But too often, brands don’t connect the two, and that often leads to less than desirable results. That’s a shame, because business is about belonging.

Marketing campaigns that are inclusive but clunky in their execution of the experiences they deliver make your diverse and niche consumers feel like an afterthought. And remarkable customer experiences that aren’t inclusive don’t feel remarkable for the people they leave out.

For example, recently my husband took an exam for a certification he’d been studying for. He speaks Spanish and is in the process of learning English, so

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