Where Does Recruitment Marketing Belong? In Recruiting or Marketing?

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Recruitment marketing is becoming more critical in today’s job market. As companies compete to attract top talent, their recruitment branding and marketing strategies must be well-defined and executed. However, the question arises as to where the responsibility of recruitment marketing should lay in an organization. Should it be a function of the recruiting team or the marketing department?

In this blog post, we will examine the pros and cons of both approaches and provide insights into making the best decision for your company.

Marketing to candidates is very different from marketing to potential clients. Recruiting is about telling

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