What to do when your Employer Branding has “lost its groove” ( A lesson from Starbucks)

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Imagine freshly brewed coffee being poured into a white cup with a green logo on it. You can feel the warm cup in the palm of your hand and smell the sweet aroma of caffeine floating like a vaporous invitation to a delicious escape from reality. If you’re like most people, you just pictured the iconic Starbucks cup. You may have gone a step further and imagined yourself in your local Starbucks with the sounds of blenders, laughter and conversation filling the air. Starbucks has enjoyed its prominence in the beverage arena but it’s not been an easy ride to

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