What is Recruitment Marketing?

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Recruitment marketing has become such an accepted part of talent acquisition that Google lists more than a million references to “every recruiter is a marketer” or some version of it. There isn’t a recruiting or HR conference today that doesn’t have a session or two on the topic, some feature marketing as the conference theme. 

What makes marketing so central to successful recruiting is the need for employers to stand out in the crowded marketplace in order to attract and engage with the talent they need and convert them into applicants they want and hire.

 In the past, when jobs

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