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To sell more products and services, you need to get more customers aware of and interested in your offerings. That’s where marketing comes in. But what if you want to sell your brand as a great place to work and find qualified candidates for your job openings? Enter recruitment marketing.
Recruitment marketing is essentially marketing your company as an employer, rather than marketing what the company sells. This helps recruiters, HR staff, talent acquisition specialists, and others find better job applicants. And in many cases, good recruitment marketing means you can get more prospective employees coming to you organically, rather
