What is Recruitment Marketing?

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Recruitment marketing refers to: Using marketing methods & techniques to recruit All activities aimed at building & maintaining employer brand

Recruitment has evolved in the last years to incorporate an increasing number of methods and techniques hailing from the marketing industry. As a result, recruitment campaigns are sharper and better targeted. The job of a recruiter has changed in recent years and this requires some adaptation. Here is what it comes down to: you need to engage your candidates as you would customers. And it starts with having the right knowledge and terminology.

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