What Is People Analytics?

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BBVA, USA, a large, regional bank knew turnover was a problem. It was clear from the HR reports. But before they could address it, the HR team first had to know what jobs and where was attrition the greatest. 

For the answers, they turned to people analytics. Analytics identified the jobs most at risk and the branches for the biggest share of the turnover. Armed with that knowledge, BBVA developed a plan targeting those jobs and those branches, and cut turnover almost in half.

Impact like that is why people analytics is becoming such a key part of human resources.


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