What is Employer Branding?

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From Glassdoor reviews to your social media presence, your brand reputation is a key factor in attracting and retaining top talent. Employer branding is more than a buzzword–it’s a competitive edge when it comes to talent acquisition. A positive employer brand is critical with 88% of job seekers considering a company’s employer brand before applying.

Let’s take a look at employer branding, what it is, and some tips for managing your brand image.

What is Employer Branding?

Employer branding is your organization’s reputation and image as an employer. It is the sum-total of

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