When organizations go into survival mode, their leaders often forget just how vital employer branding is to overall business health and success. This is becoming more and more evident as companies and analysts try to determine whether we are headed toward another economic recession.
The good news is that many economists believe this is a temporary downturn and we’re heading toward normalization, not devastation. However, even if a recession were inevitable, an employer branding strategy would still be valuable to your business growth plan. In fact, deploying an employer branding strategy is even more essential when times are tough.
The Importance of Employer Branding