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As I look through my emails, I notice a scary trend-email after email from some of my favorite brands. Unlike the normal “salesy” emails, most of the brands I follow capture my interests with their content. If you don’t know what content marketing is, it’s loosely defined as a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts). The primary goal of content marketing is not to explicitly promote a brand but to stimulate interest in its products or services. Successful recruiters do content marketing by default. For
