Visual Research and Validation

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In this post, I outline two uses of image search in sourcing. For these purposes, searching in Google images is “good enough” but Bing and Yandex will also work.

Visual Research

My sourcing projects come from different industries (which I love.) There is a particular way I identify target companies for initially unfamiliar industries. To figure out what a company does, I search for its name in images.

Here are two recent examples.

In a project to hire aviation professionals for a large airliner, I needed to narrow down to companies that do the same. Companies making small airplanes,

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