Value-Added Employer Branding for Changing Times

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2020 memes.  I’m sure you’ve seen them all across social media, making light of the horror show that this year has been for most people, from pandemic to murder hornets to race, class, and political warfare.  Toss in things like layoffs, furloughs and professional struggles, and traditional branding just seems tone deaf and out of place.

Priorities have shifted for customers, employees, and job seekers.  Who cares about ping pong tables and free donuts when you have a toxic work environment?  Who cares about how many awards your company has won when your employees are turning over and customers

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