UTMs: What are They Good for in Recruitment Marketing (and Best Practices for Using Them)

This is a preview. View original post on this site

I can’t tell you how exciting it is to see how engaged practitioners are getting about how to track and measure their Recruitment Marketing efforts, especially using the variety of tools available today, but there is one relic from the past that many recruitment marketers aren’t taking advantage of: UTMs.

While they don’t provide the most complete Recruitment Marketing tracking insights (something we’ll show you how to overcome below), they’re free to use, allow you to track many aspects of your strategy and deserve to be a part of every practitioner’s toolkit. 

Without further ado, let’s jump right into what

Read Complete Article


Subscribe to Recruiting Headlines

* indicates required


»Need an ATS? Try JazzHR

»Cliquify: Employer Brand Platform

»Hire in 50 Countries with Remote.com

»Free Rejection Email Templates

»Text Recruiting Software

»RecTech Live Webcasts

»HR Podcast Directory

»Recruiting Newsletters

»HR Tech News

»HR Jobs

»Diversity Hiring News

»Recruiter Ebooks