UTMs: What are They Good for in Recruitment Marketing (and Best Practices for Using Them)

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I can’t tell you how exciting it is to see how engaged practitioners are getting about how to track and measure their Recruitment Marketing efforts, especially using the variety of tools available today, but there is one relic from the past that many recruitment marketers aren’t taking advantage of: UTMs.

While they don’t provide the most complete Recruitment Marketing tracking insights (something we’ll show you how to overcome below), they’re free to use, allow you to track many aspects of your strategy and deserve to be a part of every practitioner’s toolkit. 

Without further ado, let’s jump right into what

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