Utilizing Student Influencers to Promote Your Virtual Campus Recruiting Events

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Hi Rally Community! My name is Lisa Kramer, Head of Recruitment Marketing Strategy, Enterprise Campus Recruiting & Student Experience Programs at BMO.

If you’re familiar with on-campus recruitment, you likely know that it relies heavily on in-person events. As you can imagine, last year we were faced with new challenges and opportunities in the wake of the pandemic. 

Our primary objective was to ensure that we offered all students a tailored and personalized experience to help them “transport all that they have learned at school into exciting opportunities” at BMO.

This led us to launch our school bus-themed tour with

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