Using Social Media to Attract Gen Z 

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Born between approximately 1997 and the early 2010s, members of Gen Z have an increasing presence in the workforce. In fact, it is predicted that they will make up more than 30% of the workforce by 2030. This cohort is entering the job market with very different experiences, training, and expectations than the generations that came before them. Having a deeper understanding of Gen Z — what they look for in a potential employer, how they spend their time, and what grabs their attention — can help you effectively attract, engage, and reach these rising job seekers on social media

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