Using Social Media Screening to Create Better Culture

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Company culture is a significant driver of success, and a strong culture attracts and retains top employees, fostering teamwork and trust. Conversely, a toxic culture can thwart any company. Patrick Whitesell, executive chairman of Endeavor, an entertainment and media agency, stated, “You can have all the right strategies in the world; if you don’t have the right culture, you’re dead.”

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Social media has evolved rapidly over the last 10 years and has become a fundamental way that people engage with one another. Posts and their underlying meaning—including both what is intended and

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