Uncovering Unconscious Biases in Your Talent Branding

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What is the importance of a second? Do me a favor, sit back, and relax. Now, do the easiest thing you will be asked to do today: count to the number 1. A second is how long a person will interact with your ad. According to the Media Rating Council, your treasured impression metrics are based on the following: 

  • “A display ad is counted as viewable when at least 50% of its area is visible on the screen for at least 1 second. (For large display ads of 242,500 pixels or

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