With Paul Hebert’s last post here on FOT (Hebert Out) he challenged all writers to avoid “saying the same thing over and over, using different words”. He challenged us to create innovative content and not just drudge through the same topics, over and over again. Given that the HR blog world has been around more than a decade and has exploded in terms of the number of sites and writers, that was a big ask.
What could I possibly write that hasn’t been written about over and over again? And then it hit me. A story. A story