True Search Places President at PE-Backed CrossFit  

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Haddonfield, NJ-based executive recruitment firm True Search has placed former Nike executive Jason Dunlop as president of CrossFit, based in Boulder, CO. Todd Zangrillo, co-leader of the consumer practice, led the assignment along with partner Ben O’Reilly, principal Hannah James and senior associate James Rigano. “Jason is a perfect fit for the CrossFit president role,” said Mr. Zangrillo. “He brings a high growth and entrepreneurial mindset, coupled with true global experience in leading and managing omni-channel and franchise businesses at scale. He’s completely connected to the mission and loves building community,” he said. “He is a consumer-centric leader with a proven track record and authentic passion for building and leading diverse, high

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