As businesses navigated an unprecedented global pandemic, many were happy just to survive. Now, in a post-lockdown environment, companies are ready to grow again.
In short, they are ready to innovate.
This may not occur as naturally as they hope. According to a McKinsey & Company analysis, “commitment to innovation has decreased as companies work through the COVID-19 crisis and focus on short-term issues.” In addition, the study found that only 21% of