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In the years since the pandemic, recruitment marketing has become more efficient, more data-driven, and easier to measure success in—as long as you’re tracking the right metrics. But, how do you know which metrics to track or understand what success looks like? Some of them are straightforward (apply rate), while others are a bit more complex (the definition of quality can vary from job to job).
This blog breaks down the top metrics to watch in your recruitment marketing strategy, and how to determine if the figure indicates success—or should prompt a strategy edit.
First, a recruitment marketing review