Top 3 Employer Branding Nightmares

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As twilight shadows creep closer and the specter of Halloween looms, there are tales of horror circulating in the realm of recruiting, waiting to be unearthed. And at the heart of these ghoulish tales is the phrase “employer branding”. Employer branding, for those unaware, is the process of promoting a company or an organization as the employer of choice to a desired target group. It’s the company’s unique fingerprint in the vast universe of employment, its distinct melody in the cacophony of corporate voices.

However, just like an eerie tune echoing in an empty mansion, there’s a darker side. When

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