Everyone’s heard of Maslow’s hierarchy of needs. Well, almost everyone. On the outside chance you haven’t, it’s a theoretical model of human motivation that was published in 1943.
Not exactly cutting edge stuff. But powerful, and surprisingly applicable to today’s workforce and chaotic COVID era environment.
Summarily, it theorizes that people start out being motivated to achieve base level needs and progress up in the hierarchy as needs at the base are realized. Simple, profound, and timeless.
Let’s apply this post WWII motivational theory to the people you hire and employ today. In 2020? Yeah, that’s right.