Thinking Like a Killer Can Save Your Business

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A few years ago at some conference I was at, Adam Grant, author of “Originals: How Non-Conformists Move the World,” gave a talk that really stuck with me. He asked a question that stood out: “How will you kill your business?”

Me? What!? Kill my business? How?

The idea is to get your company’s leaders to think about every possible way they could ruin the business. Write down the ideas, talk about them, and brainstorm. It’s often easier and more effective than asking, “How will you save this business?”

When you ask people to come up with ways to improve

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