These Companies Are Reinventing Their Health Benefits — and Creating a Major Competitive Advantage

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In 1942, at the height of the Second World War, U.S. employers faced a serious crisis. With so many workers engaged in military service, competition for talent was through the roof — but an executive order had frozen wages to curb inflation.

Companies had to rethink their strategy for attracting great candidates. And because of that, generous health benefits became a major competitive advantage in hiring.

That hasn’t changed much in 77 years. In a 2018 survey, LinkedIn found that 49% of employees would value increased health and wellness benefits over any other perks.

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