The Wolf Pack Effect: How Great Wolf Lodge Regionalizes Their Employer Brand Messaging

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Our unified platform, augmented by rich data and deep industry expertise, is revolutionizing how employers attract and hire the talent they need. See how we created a rich, branded and customized experience to meet Great Wolf Lodge’s needs.

When it comes to message segmentation across your employer brand, there is a tendency towards thinking about job types…about seniority…about personas.

All are important considerations, of course, but what usually doesn’t get enough attention is regional considerations.

(Let’s take global regionalization off the table for the purposes of this conversation.)

Inside the U.S., yes, we are one nation, but there are

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