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Having a strong employer brand is the difference between standing out or blending in.
However, many companies treat employer branding as an afterthought, passively letting external perceptions shape their narrative. This is a missed opportunity in an era where candidates are not just evaluating roles but the very heart of your organization.
To attract top talent, you need to become the author of your employer brand story. This article serves as your employer branding guide, providing insights on how to authentically craft, communicate and uphold your reputation as an employer of choice. It lays the strategic foundation to actively engage