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For most companies, employer branding is straightforward — it’s how an organization shapes its image to attract and retain top talent.
But for staffing firms, the playbook is different. Unlike many other types of business, staffing agencies must appeal to three distinct audiences: the talent they place, the clients they represent, and the recruiters and staff they hire internally. Balancing all sides of the brand equation requires a unique and nuanced employer branding strategy.
As Maegan Toups, vice president of marketing and bids at Airswift, a Houston-based global staffing agency specializing in engineering and technology sectors, puts it: “About five years ago,