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Recently the Content Marketing Institute (CMI) published a blog post, How To Interview a Job Candidate in a Style Fit for a Content Marketer in which the author advocated for migrating from asking questions in an interview to providing storytelling prompts. Great advice for hiring content marketers who should be expert at developing stories which the reader finds compelling and actionable. Scenario based questions or prompts are recommended. This approach is the foundation of an interview technique called structured interviews.
Just what is a structured interview? A structured interview is a standardized interview format where